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This web site mynewapartment.com states the following, "Search Boston Massachusetts Apartments in Towns by." We saw that the website also said " Search Boston Apartments by map or criteria below." It also said " A cutting edge, state of the art leasing and sales experience. We specialize in Boston apartments, condos, brownstones, luxury buildings, and single-family homes for rent or sale. We also have numerous properties available throughout Massachusetts. We, at My New Apartment. com look forward to working with you! Things yo." The header had Boston as the highest ranking optimized keyword. It is followed by Massachusetts, MA, and apartments which isn't as ranked as highly as Boston. The next words mynewapartment.com used was rent. new apartment was included but might not be seen by web engines.